Alongside the wheel and pedal combo, the hardware that they manufacture, and sell is highly regarded and used by millions who are at work, or at play, and not just on the sim.

Having started its sponsorship journey with the Evolution Racing Team in 2015, they expanded their support to the newly formed Altus eSports in 2018.
This year, in 2022 they are the official naming rights sponsor to what is anticipated to be the most important sim racing series in years, the Logitech G Pro Invitational Series.

They are a name that is linked with success and have been at the forefront in offering affordable products so that anyone can get themselves, or their loved ones on the virtual grid.

Recently we spoke to Australasia’s head of marketing for Logitech G, Dan Hall.

Dan, thanks for joining us, first of all thankyou for all that you, and Logitech G have done for Australian Sim Racing, why do you feel it is important to support sim racing here and overseas?

Motorsport is a huge passion for many Aussies and Kiwis and whilst most of us can only dream about driving a race car, sim racing provides an excellent opportunity to experience the thrill and excitement of driving in the comfort and convenience of your own home. I am super passionate about both real and virtual racing and sharing this experience brings me so much joy.

You yourself are a racer, often seen competing in the Thursday night Vets series. What does being an active participant bring to you?

Let’s not publicly acknowledge the fact it’s an over 40’s race, you’re as young as you feel! I honestly love these types of leagues, it is full of likeminded folk who all have a huge passion for motorsport and get together once a week to rub panels and build their race craft and skills. I feel like I am improving every week and just when I feel like I am on top of the world, someone comes along and sets a faster lap. It is very humbling and that drives me, I love a challenge, I love racing and I love talking to mates. What more could you want!?

We know that you have a loyal following of customers, what is it that keeps bringing people back to the Logitech G brand?

I consider myself extremely lucky to be in the position that I am with Logitech. Logitech is well known for their high quality products and innovation and Logitech G brings all that experience and passion to Gaming accessories. To be market leaders you need to live and breath your brand, products and most importantly, the community. That is the experience we bring to our consumers and it’s this level of loyalty that brings customers back.

The G29 is the highest selling wheel and pedal set in history, why do you think that is?

The G29 is the evolution of an amazing history of simulation products, specifically racing wheels. The Logitech Wingman Formula Force was the first product in Logitech’s history released over 20 years ago and it has evolved from there. Our proven reliability and affordability has served to become the market leader over this time. The G29 is often referred to as the best entry level steering wheel to get yourself into the world of simulation. In fact, there are many drivers out there performing better and beating those with setups ten times the price!

And looking to the future is there anything that Logitech G are planning in the short and long term?

TRUEFORCE is the next evolution in force feedback. TRUEFORCE provides higher fidelity feedback which allows you to feel everything you would in a real race car (engine vibrations, gear changes etc). It provides this much higher level of detail through a new algorithm that communicates directly to the games’ physics engine and utilising the games’ audio. It really is something that you need to experience for yourself, it’s difficult to go back to standard force feedback wheels after trying it!

Logitech G have been associated with teams in Sim Racing for a while, in particular the Evolution Racing Team which races in this series, how do you see that relationship?

Working with our esports teams is critical to our development of our products, not limited to racing wheels but our keyboards, mice and headsets also. We have very close relationships not only with the esports orgs but with the players also. As a pro player, our products are the tools of their trade and to perform the best they need the best. Having this close working relationship allows the players to have a direct line of communication with us and the development team to help us and the player to push the boundaries.

As the naming rights holder and main sponsor of the Logitech G Pro Invitational series, what benefits can you see for your company in having the naming rights, there are a lot of other series that are being run, so why the Logitech G Pro Invitational series in particular?

The obvious benefit is the brand being out on display and gaining visibility but that’s the formal response. The real answer is it’s Logitech G helping grow the community and eracing as a whole. Esports has been such a buzz word over the past few years and many endemic and non-endemic brands want to dabble in esports but very few actually stick around through the good times and the bad to continue to support the industry. The Pro Invitational series is the hard work of a fully committed community of motorsport and sim fans. I am so proud of what they have achieved and I cannot wait for the racing to start!

And finally, as a fan, what are you looking forward to most in the 2022 series?

I am looking forward to a series that follows the format and structure of traditional motorsports. From the pressure of qualifying to the build-up of the race with the commentators and the spectacle of the racing itself. At the end of the day, what matters most is the drivers, series admin and most importantly, the viewers all have a good time and enjoy the racing!

Thanks so much for your time, Dan. We are so grateful for your support of our new series and look forward to moving side by side into what should be a great series ahead.